Sunday, 18 October 2009

Music Video Analysis-H'two'O

The final music video I have chosen to analyse is 'What's it gonna be' by HtwoO and Platinum. The genre of their music is dance and therefore I have chosen it to use different genres in all the videos I analyse.

The music video opens with what can be recognised as the front of a school, college or university building. The name of the song and the artist are then put on screen in what looks like a logo sign, which then lets the audience know that the location is a school and also the information about the song. The audience will know that it is set in a school because schools have logos on uniforms and colleges and universities don't have uniforms.

At the start of the video the music begins straight away, which is quite unusual for music videos as the music tends to start a few seconds into the video.

The shot then cuts to inside the building in a classroom, where students are entering. Close ups are used on two people, which instantly lets the audience know that these are the artists and the narrative has began. They acknowledge each other showing they are familiar with one another.

The singer is then seen miming the song in a building presumably in the school which looks like the library from the books.
This shot then cuts back to the classroom where a tall, attractive female enters the classroom alone, in slow motion. This is done to emphasise her attractiveness and her attention from the males in the classroom. This is then backed up as the male artist is seen 'checking out' the girl entering the classroom. The female artist then looks in the direction of the male giving a livid look, suggesting she in a relationship with him or she is interested in him.

When the beat kicks in the scene totally changes to back outside the building where four people (two boys and two girls) begin to break dance to the beat. The song starts with the chorus rather then the first verse. This is fairly usual for dance songs.
When the singing begins the shot of the female artist in the library is used again with her miming and also the male artist is seen in the same location also miming.
These short shots are seen again of the break dancers and the artists and the attractive female.

In the classroom the teacher enters, and the students throw paper at him, suggesting they are disobedient and the teacher isn't very strict. Also the guy is still seen looking at the attractive female with her also giving him attention. It is now known by the lyrics in the song that both artists have been in a previous relationship, suggesting why she gave him a certain look at the beginning.
The camera then pans around the classroom showing the audience the different characters in the room, for example the geek, the 'cool' kid etc.

The break dancing is seen again outside the school this time with the 'geeky' guy previously seen in the classroom. Shots between the different break dancers are used during the chorus in a shot reverse shot pattern.

When the second verse begins the male artist is singing and is therefore in the location of the library, miming to the song. The break dancers and classroom shots are also used during the verse.
He is seen falling asleep in class where he begins to dream about the attractive female dancing for him, making the audience see he 'fancies' her and may end up in a relationship. The female is wearing bra and knickers with a shirt showing his sexual attraction to her.
The female artist also begins to sing and mime to the song.

At the end of this verse a new female artist who has not yet been seen in the video is introduced in the library. Whilst this is going on short shots of all the artist's and the narrative are seen, as well as the boy waking up from his dream to find his teacher dancing instead of the girl.

When the singing takes back over the scene has a total change from the classroom to what looks like a theatre because of the stage and piano. The female artist is also singing directly to the male artist, expressing her feelings, instead of the usual place of the library.
Also the narrative has a happy ending like in the video Trust, as the male artist disregards the attractive female suggesting the relationship between both artists is still there.

From this point until the end of the song short shots are used again of both artists miming in the library and students break dancing.

Overall this video also has a combination of performance-based because the artists are miming directly to the camera and narrative-based as it has a story within the video relating to the lyrics. This is therefore similar to the music video 'Trust'.




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