Tuesday, 23 March 2010

Music Video- 'Beautiful'



This is my final music video to the song 'Beautiful', by Christina Aguilera.
It is mainly in black and white, however there are some colour shots at the end of the video; I changed it from black and white to colour
because I wanted the colour to signify change, in that her life is no longer dull and unhappy, but the total opposite.
I did this after doing some research and asking for ideas to improve my video; it was suggested putting the end shots in colour for more effect.

I used most of the shots from my first video edit, however I also added some to include a larger variety of shots; such as close ups. This again was information that I gathered from my feedback.
The narrative is also the same as before, however the video is structured slightly different. I used most of the same shots but rearranged them in a different order.

The song that I chose is a slow song, which I wanted in order for me to slow down shots for more emphasis and effect. The song works really well with the video as they are both in sync in terms of lyrics and pace. I think by slowing the shots down it does have a lot more effect, which is important especially on scenes like the ripping of the posters off the wall. It makes the audience feel emotion due to the slow song and video narrative, which is something that was not present in my first video edit.
I was also able to keep some fast shots due to the song having a change in pace; around the middle of the song. I used this to create a reverse sequence, in which the video begins to go back; right to the beginning of the video. I decided to this after my first idea failed, of using the shots in the beginning sequence over again. I then made the reverse sequence, which I got the idea from the video 'Me, Myself and I', by Beyonce. It also added more effect because it made it look like the girl in the story was thinking about everything that had happened leading up to the climax point; ripping the posters off her wall.

I got a lot of the ideas to improve my video from the feedback of my questionnaire, which was really useful. I analysed the feedback and set pointers for myself, (these can be seen in my evaluation). I did this by taking things that most, if not all of my participants had said would improve my music video.

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